With Every Door Direct Mail service from the U.S. Postal Service®, reaching the market that matters most to your business has never been easier. Their online mapping tool helps us target mailing routes by neighborhood, ZIP Code™ or city around your business. We can Identify the number of active households and businesses in your selected area and estimate postage all in one place. The tool even generates and prints the appropriate documentation to take with your mailing to the Post Office®.
Focusing on your neighborhood is the perfect way for a garden center, wholesale to the public, landscape or lawncare professional to expand their customer base. According to the April 2010 BizReport, (www.bizreport.com), the average consumer spends 85% of their disposable income within five miles of their home- which means your best customers could be right in your neighborhood. For service businesses like landscapers, lawncare professionals, irrigation installers and other hort related service businesses, your customers don't even have to leave home! Target the areas you want to work in and we'll do the rest.
WHAT BUSINESSES CAN BENEFIT FROM USING EDDM?
Direct to the public growers and wholesalers, garden centers, florists, landscapers, lawncare professionals, and other hort B2C companies.
WHAT ARE THE FEES ASSOCIATED WITH THIS SERVICE?
The paradigm shift in direct mailing is that the post office is willing to deliver colossal size mailing pieces for $0.145 postage.
Variable fees are dependent on the size, quality, and quantity of pieces being created as well as the involvement of the graphic design, mail assembly and fulfillment. Up to 5000 pieces can be sent per mailing.
Please call for fees for complete mailing programs.
As an example, an 8.5" x 11" color 2-sided piece on 15pt stock, designed, printed and shipped to our office would run about $625 or $0.125 each. Add $100 for mail assembly and fulfillment. Add $725 for postage. Total $1450 or $0.29 each delivered.
If you were sending the same piece out first class mail, You would also have to rent a mailing list, have the cards labeled and get a postal permit. Total $6025 or $1.20 each.
The savings: $4575 or 75%!
• 9" x 6.5"
• 12" x 8.5"
• 10" x 7"
• 12" x 4.25"
• 10" x 18" Folded to 7" x 10".
EVERY DOOR DIRECT MAIL
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© 2014 Hort Marketers. All Rights Reserved. (561) 921-5540 • (339) 298-6290
Specialists in horticultural business marketing and communications.
Call or text Larry Ross
Specializing in horticultural business marketing and communications.